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・ CULS
・ Culshaw and Sumners
・ Culstigh Creek
・ Cult
・ Cult (album)
・ Cult (Bayside album)
・ Cult (book)
・ Cult (disambiguation)
・ Cult (film)
・ Cult (religious practice)
・ Cult (Savant album)
・ Cult (TV channel)
・ Cult (TV series)
・ Cult and Ritual Abuse
・ Cult Awareness Network
Cult brand
・ Cult Classic
・ Cult Energy Pro Cycling
・ Cult Fiction
・ Cult film
・ Cult following
・ Cult Grass Stars
・ Cult icon
・ Cult image
・ Cult Information Centre
・ Cult Leader
・ Cult Maniax
・ Cult Movies (book)
・ Cult MTL
・ Cult of Artemis at Brauron


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Cult brand : ウィキペディア英語版
Cult brand
A Cult brand is a product or service with a committed customer base. The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle. Cult brands fundamentally create an entirely new universe revolving around its products and places the customers in the very center of their world.
A Brand is a name, symbol, logo, et al. that is identifiable to a single product or organization.
==Benign cults==
Cult Brands fall into the category of benign cults which can be defined as a following where members are truly attached or intensely devoted to the product/service the brand provides. Benign Cults are not destructive and are welcoming of new members. In benign cults, human desires are fulfilled in a positive and unharmful way.
==Defining factors==
A brand can be defined as a cult brand if the following factors are present:〔
# A superior level of customer loyalty is achieved
# Brand loyalists perceive no true competitors to the brand as there are no substitutes for the "true" brand
# Customers receive a sense of ownership with the brand
# Loyalty is sustained over time (as opposed to fads which are unsustainable and short-lived)
# Customers receive more than a product, they experience a lifestyle

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Cult brand」の詳細全文を読む



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